本文是關于商業模式計劃書英文的范文，文章可能有點長，但是希望大家可以閱讀完，增長自己的知識，最重要的是希望對各位有所幫助，可以解決了您的問題，不要忘了收藏本站喔。。 - 素材來源網絡 編輯:李元元。

商業模式計劃書英文

以下是小編幫大家整理的商業模式計劃書英文，本文共12篇，供大家參考借鑒，希望可以幫助到您。本文原稿由網友“設計深奧”提供。

篇1：商業計劃書的商業模式

第一部分：What—講清楚你要做什么。

用2-3頁PPT講清楚你準備干一件什么事。不要整頁PPT都是大段文字，你要做的事應該是一兩句話就能說清楚的。最好能配上簡單的上下游圖或功能示意圖，讓人對項目一目了然。

這里核心是要突出專注，表明你就想做一件事，而且就想解決這件事中的某一個關鍵問題。不要追求大而全，也不要產業鏈太長。

其次，目前商業巨頭明顯要做的項目、已經有幾家在競爭且獲得較好融資的項目不要去做。這樣的項目已經有太多失敗教訓。不是說你做不成功，而是投資人不感興趣。相對成功概率低，投資人不愿意同賭。

第二部分：Why Now—行業背景、市場現狀

用4-6頁PPT講清楚行業背景、市場發展趨勢、市場空間。要說明你在正確的時間做正確的事，而且市場空間大。

市場大，不代表有需求。要描述在目前的'市場背景下，你的項目抓住了一個用戶的痛點。或者你的項目可以為用戶帶來更高性價比的產品或服務。盡量列出與競爭對手的對比分析，表明當前的商業機會。

第三部分：How—如何做，以及現狀

用5-10頁PPT講清楚商業模式實現的具體方案。包括產品的研發、生產、市場、銷售策略。

這里就是描述這個項目是如何實施的，最終達成的效果。建議多研究一下精益創業，產品規劃和創業步伐要小步快走，階段性驗證、調整產品思路和商業模式。

第四部分：Who—你的團隊

用2-3頁PPT講清楚團隊的股份和分工。團隊要有合理分工，需要介紹團隊主要成員的背景和特長。強調個人的能力適合該崗位，團隊的組合適合創業項目。

項目是靠人來執行的，不同的團隊出來的效果不同。要讓投資人知道你不是一個人在戰斗，有沒有團隊也從側面說明了你的個人領導力。當然投給個人的錢與投給團隊的錢完全不一樣。有些創業者會拿網上報道的某某名人獲得大筆投資，認為自己的項目更靠譜應該獲得相應的投資。他不知產生高議價的是團隊而不是項目，某某名人有一幫團隊和相應的資源在后面。

第五部分：Why you—優勢

用1-2頁PPT講清楚你的項目和團隊優勢。“事為先、人為重”，讓投資人相信你要做的事非常有前景，而且你們團隊很適合這個項目。回答好兩個問題：“為什么是現在做這個項目？”、“為什么你們能做成功？”

第六部分：How much—財務預測與融資計劃

用2-3頁PPT講清楚前三年的財務情況，以及后三年的財務預測。早期項目的盈利不重要，投資人主要對高增長性感興趣。表明你的融資計劃，需要多少資金，準備稀釋多少股份。

資金的需求一般做一年規劃，這一年項目要達成什么目標，達成這個目標需要多少錢。稀釋的股份要少于30%，稀釋太多你就是打工的了，稀釋太少投資人可能不太感興趣。建議了解一下我們以前寫的精益融資，設定階段目標、小步快走。

很多投資人會從商業計劃書的準備情況來判斷創業者的綜合素質。所以，商業計劃書是創業者給投資人的第一印象！希望本文對創業者有用，如果你是投資人有更好的建議，也歡迎留言與我們討論。

篇2：關于商業模式蛋糕店創業計劃書

一、項目概述

（一）項目背景

現在的年輕人都十分追求創意，大家都對新奇的東西感到好奇，而且對于現在80、90的朋友們來說大多都很缺乏自主動手能力，我們可以為大家提供一個動手的平臺，也讓大家的到精神上的滿足! （二）項目簡介

本甜品屋主要以DIY的形式經營西式甜品，提倡顧客自己動手。品種：巧克力、各類奶茶、果汁、各類西式蛋糕、冰激淋、刨冰等。DIY甜品，比起味道來說，更重要的是顧客在制作過程中充分的發揮他們的創意并樂在其中，可以和家人、愛人、朋友一起去DIY，這是交流感情的好方式。

二、產品介紹

隨著科學技術的進步，產品技術越來越復雜，消費者對企業的依賴性越來越大。他們購買產品時，不僅購買產品本身，而且希望在購買產品后，得到可靠而周到的服務。企業的質量保證、服務承諾、服務態度和服務效率，已成為消費者判定產品質量，決定購買與否的一個重要條件。對于服務性的企業，做好產品服務工作顯得尤為重要，可以提高企業的競爭能力，贏得重復購買的機會。

（一）甜品這個時間品牌名字是朗朗上口，便于記憶并易于推廣轉播，一目了然其行業特性，定位精確給人以安逸，放松的消費感覺有享受甜品享受時間之意義。作為時尚餐飲的領導者，甜品時尚無論從形象、服務、品質方面都在轉播著健康時尚、低碳的消費理念、優質的產品技術資源。

（二）我們不斷研發新品，保證產品競爭力在制作工藝上我們打破傳統的制作方法本著創新效率節能降低降低人力成本的原則不斷地改善制作方法爭取盈利最大化與甜品時間口味一致，出品標準一致。

三、市場分析

（一）行業分析

隨著時代的發展，年輕人的生活的越來越豐富，消費水平不斷提升，消費需求不斷膨脹的同時，年輕人越來越傾向于情感消費。特別是在這個青春激揚的階段，年輕人的感情生活也就越來的豐富，愛情、友情、親情、師生情等各種情感的肆意橫行，大學生也就需要更多的方式來表達自己的感情。情侶之間、朋友之間、家人之間、師生之間，總是少不了互相贈送禮物，時代發展了，生活水平提高了，也就有越來越多的人在送禮物之前會愁眉不展，如何送出有意義的又在自己的經濟能力范圍之內的禮物讓不少人犯難。我們致力于推出一系列的溫馨人性化的產品來解決年輕人的難題。并且目前國內外甜品的不斷發展的情況下，甜品在人們生活中的影響越來越大，甜品以其獨特的造型和特別的含義吸引了不少年輕人的需求，年輕人對它的需求量呈現逐年上升的趨勢。

（二）消費趨勢

1.價格競爭激烈：大眾化價格，中低檔消費為主

2.健康低脂需求：崇尚健康理念，美味的同時注意健康需求，低脂攝入，均衡營養

3.品牌質量強化：消費者選購品牌更加合理，優秀的品牌是甜品品質的保證

（三）需求分析:甜品是很多女孩子喜歡的食物因為甜品有養生，保健，滋補的功效，所以甜品的需求量很大。

（四）PEST分析:政策法律環境分析，近年來大學生創業得到國家和各級政府的許多優惠政策的支持，重慶市的政府對大學生出臺了一系列的政策，對創業大學生可享受西部大開發、高新技術、節能環保等方面的稅收優惠， 經濟環境分析：隨著人們的收入水平的提高，人們的生活水平提高，越來越多的人追求甜品食品。

社會環境分析：社會環境的穩定，人們追求甜品，喜歡甜品的人很多， 科技環境分析：隨著科技水平的提高甜品的品種很多吸引消費者來購買，甜品的做法也很多。

（五）目標客戶分析:在18到25歲之間，喜歡吃甜品的人最多，其次是小孩，最后是老人。大多數消費者的收入在-3000元，一個月消費100元去購買甜品。

（六）五力模型分析

四、公司管理

（一）公司名稱：ELDIY甜品屋

（二）公司創始人：....

（三）公司文化：有夢、有愛、有我們

（四）公司宗旨：用愛為消費者制作“健康、營養、綠色、安全、美味”的充滿愛的產品和高品質的服務

（五）公司規模：根據發展情況，甜品店將以永川這個重慶職教城為起點，放眼重慶。按照從中小型城市逐漸向大型城市擴張的戰略，逐漸向區域連鎖企業發展。具體分為以下三步：

1.（前期）立足市場，占據一定份額填補市場的空白，把企業做得專業、規范，穩步發展。

2.（中期）占領市場，建立連鎖機制當企業形象被接受并開始喜愛之后，根據需求開設連鎖店。在實際操作中學習經營管理經驗。

3.（后期）走向更廣的市場，開放加盟經營在上海市場能夠得到良好控制、正常運轉，有了一定流動資本、區域內知名度，掌握一定市場運作體系理論和操作經驗，申請到產品自主知識產權之后，在全國擴張連鎖店，開放加盟經營。

（六）組織機構：公司下設店長、采購、出納、設計師 店長：負責店面的整體運營

采購：負責對店面的日常運營進行物資采購 出納：負責對店面的所有資金和不動產進行管理

設計師：負責設計新式的蛋糕、餅干、巧克力的設計

（七）公司性質：產品的研發和開發80％是由本店的糕點師自己研制，20％由模仿國內外熱銷的甜點加以改進，以顧客自己動手為主打，目的是營造一種溫馨的場景；

（八）公司選址：不開在過于繁華的地段，且店鋪面積不宜過小，以30平方米以上，能擺放一張較大的工作臺為宜。

（九）公司的運營及管理

1.人事

甜品店每個員工必須是專業的，包括點餐收銀人員和店堂清潔人員在內的每個人必須進行嚴格培訓，確保正常工作時的規范操作。管理人員設置人事管理和企業管理人員各2名，要求本科以上學歷，專業素質優秀并

有良好實踐操作能力；甜品加工制作人員設置配方員2名，加工操作員6名，要求大專以上學歷，專業素質優秀并有良好實踐操作能力；點餐收銀和店堂清潔人員若干，嚴格培訓后上崗。所有員工須辦理健康證。

2.管理思想

優良科學管理的前提是確定和貫徹正確先進的管理思想。我們將采取以人為本，重視團隊合作精神的管理思想。重視個人的發展，尊重個人價值，各職能部門相互協調合作，求得餐廳的整體發展，實現1+1>2的效果。

3.管理理念

（1）尊重餐飲業人員的獨立人格。

（2）下管一級：上級對下級進行規劃管理，下級應服從上級的工作指導，盡力完成上級發放的任務。

（3）互相監督：管理層監督員工的工作，同時員工也可以向上級提出自己的意見或見解。

（4）營造集體氛圍：既要上下屬感受到甜品店紀律的嚴明，也要關懷員工，讓員工感受到來自集體的溫暖，有利于加強凝聚力，提高工作積極性。

（5）公平對待，一視同仁，各盡所能，發揮才干。

4.管理隊伍

投資是一項經營人才的業務。我們將構建一支在各種有影響力的崗位上具有直接技術與經驗的管理隊伍，并歡迎一切有志于謀求本甜品店發展的人才加入本甜品店。

5.管理制度

建立嚴謹的服務管理規范和投訴回訪機制，并嚴格進行監督管理。完善員工守則，考核制度和獎懲制度。

6.內部激勵方案

實行績效工資，多勞多得；員工每提出一條創新建議，獎勵200元；定期對員工進行培訓。

五、營銷策略

（一）營銷策略

1.產品策略:我們的主要產品是奶茶、冰淇淋、蛋糕。還有各種口味的慕斯、小泡芙、起士蛋糕、各種酥皮類的點心。還有最重要的是我們提供可以自己親手制作。

2.商標：

3.品牌：DIY甜品（enternal love）

4.包裝：盒裝

5.產品定位：本甜品屋主要以DIY的形式經營西式甜品，品種：巧克力、各類奶茶、果汁、各類西式蛋糕、冰激淋、刨冰等！DIY甜品，比起味道來說，更重要的是顧客在制作過程中充分的發揮他們的創意并樂在其中，可以和家人、愛人、朋友一起去DIY，這是交流感情的好方式。本店的巧克力DIY專區是專為年輕愛美的女性開設的，材料為濃度60%以上的黑巧克力，此類巧克力，吃了不會發胖，正適合當今大部分都在減肥但深愛巧克力的年輕女性。

6.產品組合：在現有產品的基礎上，不斷創新、推出新產品。堅持三專（專心、專注、專業）滿足顧客的需求，創造一流的服務。將我們的現有產品及其相似產品銷售出去。價格會在一定幅度內變動。這樣我們便可以目的的增加產品線，滿足顧客的需求。

7.產品差異化：我們的產品樣式多、種類齊全、味道可口、還有提供自己親手制作，和其它于一般蛋糕店相比，這一點比較獨特。還有我們做甜品的容器很精致、特別。能吸引顧客。

8.產品生命周期：創新期(我們正處于探索階段，主要目的是在市場上立足)；成長期(確立主導產品、擴大產品生產、滿足顧客需求)；成熟期（將產品打進國外市場，樹立口碑）；衰退期（放棄對沒有需求量產品的生產）我們會不定期的推出新產品，滿足顧客的需求。

（二）價格策略

1.新產品定價法

（1)替代品定價策略，降低一種產品的價格不僅會使該產品的銷售量增加，同時還會降低替代產品的銷售量。通過提高某一產品的價格，還可以將需求引向其他產品。

（2)互補品定價策略，降低起主要作用產品或者服務的價格，以此來促進產品的銷售。

2.折扣定價法

(1)現金折扣，凡在本店購買產品滿200元的顧客，可以享受一定的折扣。

(2)數量折扣，根據消費者購買的數量來決定價格的折扣來決定價格折扣程度，以此來鼓勵和吸引消費者購買產品。

（三）促銷策略

1.派發轉單：發布招聘信息，并制作轉單，兼職人員在人流量多的地方派發轉單，兼職人員在人流量多的地方派發傳單，憑宣傳單可優惠。

2.網絡團購：網絡團購以經成為一種新的消費形式，深受年輕人的歡迎，企業可通過網絡團購為自己帶來跟多的客流，顧客也可從團購中得到更多的優惠，

3.節假日優惠：在主題節日，如情人節，可推出情侶雙人優惠套餐等。

（四）渠道策略

我們采用的是廣泛分銷策略，也就是在同一渠道環節上，對經銷商的數目不加限制越多越好。也就是讓盡可能多的中間商來銷售我們的產品，積極擴大產品的銷售網絡。

實施方案

1、準備工作

物資準備：1門面裝修 2原材料供應 3開店手續 4人員招聘及培訓 5資金供給 6安全防范 7食品衛生安全制度

2、營銷體系構建

隨著國內甜品市場的不斷發展與完善，甜品已經逐漸被內地的消費者所接受和喜愛，DIY甜品將努力發展品牌效應，力爭成為重慶乃至全國甜品業的領軍者。所以我們做了如下準備：

（1）提升客戶忠誠度

甜品行業內部競爭激烈，行業外部又面臨烘焙、餐飲等行業的挑戰，這些都給甜品的營銷帶來相當大的壓力。“甜品”的目標客戶以學生和白領等年輕群體為主，這部分客戶群具有顯著的營銷特點：客戶群龐大、樂于嘗試新口味、對價格比較敏感。維持和提升年輕消費者的客戶忠誠度，對于DIY甜品未來的發展至關重要。

（2）提升營銷的投資回報率和管理效率

維持一個老客戶的營銷成本僅僅是吸引一個新客戶的1/5。DIY甜品認為老客戶對品牌具有廣泛而深入的認知，在老客戶中進行新品的推廣或者節日促銷活動，營銷效果將遠高于在新客戶中營銷，這將顯著降低企業的營銷成本，提升在營銷上的精準度和投資回報率。

（3）進軍禮品市場

數據顯示，20____年中國禮品市場規模凈增500億元，并且平均毛利水平保持在30%以上，可以預測禮品市場的前景將會在一個長時期內保持穩定高速增長。DIY甜品將策劃產品的禮品概念，追逐營銷潮流，迎合消費需求，挖掘禮品消費市場的契機。

（4）提升客戶體驗

DIY甜品通過建立會員營銷體系，使客戶憑會員卡即可在DIY甜品并能參加各種會員專享活動，如新品免費試吃、積分換禮等，以便捷和優惠改進客戶體驗，提升客戶滿意度。

（五）營銷活動執行方案

1. 廣告宣傳策略：針對產品定位與目標消費群，決定方針表現的主題，利用報紙、雜志、電視、廣播、傳單、戶外廣告等。選擇一種或幾種媒體按一定比率投放廣告，根據視聽率與接觸率的多少加以調整使產品的特色與賣點深入人心。

2.促銷活動計劃：商品購買陳列、展覽、示范、抽獎、贈送樣品、品嘗會、折扣等

3.公關活動計劃：公司內部刊物、員工聯誼會、愛心活動、同傳播媒體的聯系制作可愛的心甜吉祥物，以卡通造型作為形象代言，從卡通造型上體現甜美、健康、時尚的企業宗旨。

(六)分銷策略

1.電話訂購。(主要針對生活忙碌的白領階層)

2.網上訂購。(我們的主要目標消費群追求并引導時尚、具有比較強烈的健康觀念，而且電腦普及率達到99%，網上訂購這種方便時尚的方式是一種有效的銷售方式。顧客通過登錄我們的網站，可以找到關于我們店面的相關樣品，并且可以在網上留言。)

（七）促銷決策方案

1.美食圖冊：制作甜美健康時尚的美食圖冊，內容介紹中國各地區名小吃，最新的美食甜點等。每年修訂一次，放在店堂供顧客翻閱。

2.節日活動：重大節日時，在店外舉行一定規模的主題活動，旨在增強消費者對DIY甜品的印象。活動通過分發快遞活頁廣告，進行產品知識競答等方式，給參與者相應獎勵，每次活動經費1000至2000元為宜。

3.許愿樹：在店內設立2棵許愿樹，消費即可得到許愿卡。可在許愿樹上掛著寫好的許愿卡，每個月的第一個星期天店員將收集許愿卡，以抽獎的方式挑出實現過程花費在300元以下的愿望，幫助顧客實現。

4.會員卡：一人累計在DIY甜品店消費滿200元，即可獲得會員卡一張。此后，憑會員卡消費可享受8.8折優惠。

（1）成本：

宣傳單：0.8x200 甜品單：5元/張x4

一次性紙杯紙碗：8元/打，每日需準備5打左右

一次性調羹：3元/打，每日需準備5打左右

（2）產品原料成本 材料單價（元） 材料單價（元） 西米 9/千克香蕉 2.8/公斤芒果 9/千克菠蘿 2.2/公斤沙田柚 6/千克提子 11/公斤牛奶 8.41/升草莓 14/公斤銀耳 60/公斤紅棗 11.5/公斤雪梨 2.6元/公斤核桃 35/公斤枸杞 50/公斤檸檬 8/公斤百合 35/公斤甜橙 2.3/公斤木瓜 8/公斤荔枝 3/公斤椰汁 4/公斤蘋果 5.4/公斤蛋 0.5/個香瓜 8/公斤紅砂糖 3.5/公斤山楂 4/公斤白砂糖 4/公斤杏子 3.6/公斤魚膠 400/斤李子 5/公斤面粉 3.02/公斤西瓜 2.4/公斤大豆 4.5/公斤龍眼 10/公斤 花生 14/公斤。

(3)由于大部分甜品通常制作都是整箱制作，因此我們只能大概估算出每件甜品的單價。

六、廣告策略

（一）廣告心理策略

1.喚起消費者的注意：廣告界流行一句行話：“如果你的廣告能引起人們的注意，則推銷商品的任務已成功了一半。”廣告有五大引人注目的原則：大物體比小物體顯眼；活動的物體比靜止的物體醒目；彩色的物體比黑白的物體引人注目；圓形比方形更顯眼；人本身是最顯眼的。可以安排在電視劇中頻頻出現主人公在甜品屋的情節，或者在電視上或網絡上做廣告等。

2.啟發消費者的聯想：客觀事物都是相互聯系的，聯想反映了事物間的相互聯系。例如，在日常生活中，人們看到火爐會想到溫暖，看到紅果會想到酸味兒…廣告需要飛躍性、突破性聯想，要通過對素材的細致加工，利用事物之間的內在聯系，以比擬的手法喚起消費者對所宣傳的商品的聯想，從而加深對商品的認識，激發對商品的興趣，形成一定的態度和行動。可以用色彩繽紛的水果在晶晶亮的冰塊中的畫面來表現甜品可以讓消費者在炎炎夏日感受到冰冰涼的涼爽。

3.說服消費者去行動：讓消費者認為他需要甜品，讓顧客信賴滿記，服務至上，性價比高。試想，炎炎夏日，驕陽似火，三五好友相約甜品店，點上兩份冰凍椰汁西米露，幾碗絢彩紅豆冰，喝著可口的酷吧奶茶、邊吃邊聊，清涼消暑，可謂人生得意之時；冬日午后，寒風嘯嘯，男女情侶躲進甜品屋，要上一碗香滑芝麻糊，配上兩杯熱熱的檸樂，輕啖細品，暖胃暖心，當為三生有幸之事。多加宣傳EL能為消費者帶來多美好的生活體驗，有助于說服消費者來滿記消費。

（二）廣告定位策略

所謂定位，就是在潛在消費者的心目中為你的產品設置一個特定的位置，這個位置只為你的產品所獨占而其他同類產品則不可能擁有。

1.產品定位：以新鮮食材為基礎的健康甜品。

2.市場定位：面向一群年青及新中產之消費市場，偏向年輕、時尚的美味。

3.企業定位：每個細節部分均力求一絲不茍；產品更推陳出新，不斷改進及創新，確保為顧客提供最優質的產品及維持市場的競爭力。

4.質量定位：嚴格把關質量衛生，力求百分之百新鮮。

5.價格定位：價位在同類甜品行業中偏高。

6.觀念定位：美味也可以時尚

7.形象定位：針對市場策略，一套全新EL甜品視覺系統應運而生，繼而向更大更新之重慶市場進發。鑒于我們面對是一群年青及新中產之消費市場。EL甜品會以有趣的原素作為新的起點，甜品怪獸之出現將會帶來市場的震撼。

8.功能定位：休閑、避暑

9.服務定位：高檔次服務

（三）廣告規劃策略

1.市場調查

（1）影響市場調查因素和市場政策法規調查

（2）市場供求關系與市場容量調查

（3）市場競爭性調查

（4）市場產品調查

（5）廣告活動調查：設計調查問卷，按照簡明性、漸進性、代表性、可評價性、確定性的要求。

(6)確定廣告主題

(7)廣告預算

（四）廣告創意策略

廣告創意要立于真實，突出個性，以小見大，刪繁就簡，注重文采，以情動人，意在言外，出奇制勝。有逆向思考法、分析綜合法、加減乘除法、巧布疑陣發、自由發揮法、頭腦風暴法等等。運用這些方法來設計一個很好的廣告創意。

（五）廣告實施計劃

1.廣告宣傳可以運用各種廣告媒體：

（1）報紙傳播的優勢：傳播面廣、傳播迅速、具有新聞性，閱讀率較高、文字表現力強、便于保存和查找、傳播費用較低。弱點就是時效性短、傳播信息易被讀者忽略、理解能力受限、色澤較差，缺乏動感。

（2）雜志傳播的優勢：時效性強、針對性強、印刷精美、表現力強。弱點就是出版周期長、聲勢小、理解能力受限、色澤較差，缺乏動感。

（3）廣播傳播的優勢：傳播面廣、傳播迅速、感染力強、多種功能。弱點就是傳播效果稍縱即逝，耳過不留，信息的存儲性差。聽眾受節目順序限制，只能被動接受既定的內容，選擇性差。廣播只有聲音，沒有文字和圖像，聽眾的注意力容易分散。

（4）電視傳播的優勢有：視聽結合傳達效果好，即時性強，有現場感，傳播迅速，影響面大，多種功能、娛樂性強。弱點就是傳播效果稍縱即逝，信息的存儲性差，記錄不變也難以查詢。受時間順序的限制，加上受場地、設備條件的限制，使信息的傳送和接收都不如報刊、廣播那樣具有靈活性。電視廣告的制作、傳送、接收和保存的成本較高。

（5）網絡的優勢有：范圍廣泛，超越時空，高度開放，雙向互動，個性化，多媒體，超文本，低成本。

（6）還可以通過戶外廣告宣傳：效果佳的媒體組合形式有報紙與廣播媒體搭配，報紙與雜志媒體搭配，報紙與電視媒體搭配，報紙或電視與郵政媒體搭配，電視與廣播媒體搭配，郵政廣告與銷售現場廣告或海報搭配。

（7）廣告預算

廣告預算的方法主要有：銷售百分比法，盈利百分比法，銷售單位法，廣告收盈遞增法，銷售收益遞減法，目標達成法，競爭對手法。

廣告預算的使用方法有以下幾種：按照廣告機能分配、按照廣告媒體分配、按照廣告地區分配、按照廣告時間分配、按照廣告商品分配。

（六）廣告效果評估

廣告效果具有間接、遲效、累積、耗散與復合等特性，廣告效果的幾個重要指標分別是：銷售額、到達率、注意率、記憶程度、購買喚起與AEI。結合廣告效果測試的特點，廣告效果的調查方法主要有：

（1）抽樣調查法

（2）問卷法

（3）訪問法

（4）觀察法

（5）比較法

對廣告效果的分析主要從經濟效果與社會心理效果兩方面入手。對于廣告社會心理效果的分析側重于一下幾個方面：

（1）對認知度效果的分析

（2）對記憶效果的分析

（3）對情感態度的分析

（4）對購買行為的分析

七、項目風險分析與應對策略

(一)外部風險

1.國家對食品行業的生產、銷售、檢驗、廣告等政策的影響。

2.市場的現有競爭者，以及潛入競爭者得加入，使得競爭變得更為激烈。

3.技術含量低，被其他蛋糕店先進技術取代的風險。

4.上游供應商原料供應的風險。

5.銀行貸款或其他財務風險。

6. 其他自然因素

(二)內部風險

1.產品生產標準不統一，設備不齊全。

2.市場適應能力及調整能力的不確定性。

3.蛋糕原料及配料的安全問題。

4.價格及服務是否能配合公司發展需要的問題。

5.公司的經營決策上的其他問題。

(三)應對策略

1.熟悉食品行業的相關法律法規。

2.嚴格公司的產品檢驗程序，保證食品質量安全。

3.招聘和培養具有制作蛋糕的技術員工，操作先進設備。

4.善于管理上游供應商，保證原料供應的按時安置。

5.建立合理的信息反饋機制，隨時掌握市場最新動態，及時作出適應市場變化的經營策略。

6.一定時間，調查了解顧客的反應情況，及時對公司的業務進行改進。

篇3：計劃書英文

Product introduction：

Multifunctionalelectronic entertainment module is based on advanced connect and display technology, there s a smallwireless in each module and every module can combine together by specialviscidity surface material. Every module includes different function such asmusic, video, phone, print, camera, game, etc. It’s fashion and flexible to use.

Traditional or direct marketing channel:

I think direct maketing channel will be more coincident with our situation. Next three reasons will support my opinion.

1. Traditional ways will require many stores, we don’t have enough money to set up these stores.

2. Our product is innovative, mostly consumers of this product will suit to modern direct retailing.

3. Direct retailing is more efficient. People can buy the product anywhere as long as they can use the internet. On the contrary， only people near the store can buy our product if we chose traditional way. Maketing online:

We have many reasons to chose this maketing channel.

1. It’s very convinient.Because online shop can open twenty hours, people can buy our product at anytime.

2. It reduces number of traditional middlemen, so it can save much of our cost.

3. Goods online is more cheap when compared with goods in the real store.So we can sell much more our product.

篇4：計劃書英文

20**in marketing plans ,

Work on a priority in the past year, im a joint efforts, the market development work was crowned with a result, their market shares and profits Contribute to higher performance indicators for the new product line with the red.

but in marketing, and there

are some problems that need in this years work to improve and perfect.

the marketing department last year in accordance with market developments and achievements of the rivals sale, and sketched the objective Below 40% to be grazing：market share of profits reached a new product Contribute to higher x%.

income tax on profits Contribute to higher goods to x%.

second, support and supplement the work to make up for a years work, and to better accomplish the objectives, should do well in the following work ( A) unity in thinking and clearly define responsibilities marketing plan on january 4, 10～organization job skill training, the main purpose is to be grazing：the marketing staff clear in the market strategies, thinking and understanding ;

ii let the market Things more from the office of the functions of the free and marketing strategy planning and strategy to develop and market research and development of the basic functions such as posts in consumer demand ; history3 set up for market development, and reduce the need to (B)

( Two )In place marketing, to the market in this year will start the batch and in phases to a Marketing keyIn place, so close to the market, a better finish the job market.

the marketing department personnel to perform the following work：

( 1 ) through comprehensive research and market order and pertinently bring out the market promotion scheme ;

( agent to collect 2 ) competitive price of goods and information, and capture markets consumption demand with the industry development trend of the proposed ( Three ) guidance to the standardized construction market and promoting the healthy and steady development ;

( four ) pertinently formulated and the implementation of the product promotion plan for market promotion, and policies for use with the implementation of the verification and found to be communicated promptly.

( five ) on-time and comprehensive publicity and implementation of the company policy to promote a persons capacity ; ( six ) in the market practice and collation Best cases, the method to sum up experience and recommend Three .

full members and to improve the organization as the business of the marketing staff, obviously is overloaded, in a year later in the work efficiency is, therefore, this years marketing plan to increase the manning of the following posts ( meet the demand.

the marketing schedule ) staff post the name of the members of the main contents of the requirements demand work when the sale of three ~ six Three, the schedule

1 .promote brands corporate brand after years of operation of the market, with a certain competitive advantage and for the swift expansion of our products market share and to get a product brands development, and we will be in the companys development strategy for the core, from the brand image and product markets construction, location, network marketing four aspects of the planning system

brand promotion strategy.

the brand image (1 ) ( 2 ) product is passed down if Competitive price.

for example, our “apple” brand positioning is the top end of the consumers, on the price must be able to demonstrate its distinctive “identity” ; “apple” brand positioning is the needs of wage earners in the price to more than the same price advantage.

2 .of sales network sales channels construction is i, too, are we with the other competitors in the competitive advantage and for many years of operation of the market, we have established a line from city to a sales network The second line city, my sales a terminal have increasingly cant meet the needs and improved from three to the countryside to cities Dense the sales network in the marketing department this year will be the main objectives.

Three .marketing ( one) actively using internal promotion and recruitment web site of the enterprises and brand.

( two ) in the national expertise in newspapers and magazines and tv media published advertisements and soft, the expansion of brand recognition.

( three ) an active part in major industry sectors of national conferences, exhibitions, social commonweal activities and as dealers organised various forms of lectures, to promote products such meetings and publicity to show the company and products.

( four ) use of various forms and the Four, progress in the marketing department for the work of the content of the work schedule 1 as follows.

specific .the first quarter of the work of the first quarter of the work schedule.

one：sure this years publicity strategy: two：with the market work out a plan of action for three：satisfy the market and customers records building four：put up at the conference completed six：ago the design plan seven：planning to launch the activities of the prizes Seven：planning to launch the activities of the prizes .

The second quarterly progress Second: one：planning to launch promotion activities.

The second quarter ; series of promotional activities carried out two Three .

the third quarter of our work on september one july and august work：the publicity plans for the implementation of two：pop up and strengthening propaganda and three：summer marketing activities in the fourth quarter to four .

progress of work on october one november december：two promotion for the implementation of two calendar：and yearbooks and issued three：the completion of the target market ago advertising efforts of the work done in four：summary The above are my plans.

thank you in in marketing

Lingda 20**in january 3

篇5：計劃書英文

Contents

1: Company Overview

2: products, services and industry introduction

3: the competitive advantage of the product or service 4: industry or market

5: basic business model

6: Studio development plan (goals)

7: planned use of funds

8: Competition and Risk

9: production and management

10: service mode

11: Service and operate the facility

12: availability

13: key technical personnel

14: Market Analysis

15: Marketing and Sales

16: Research and Development

17: enterprise content management

18: Directors and officers

19: salary system and R & D expenses

20: Profit and investment proposals

一：Company Overview

Muz studio network services, Internet intermediaries nature's studio, located in Moscow , contact telephone number is 0123456789, was established in May 1, , Contact: Chen.

Muz network studios for web services, providing Moscow Chinese investors demand information collection and collation, is to provide service studio.

二：products, services and industry introduction

1, the site's development will bring in advertising revenue, but not the main source of income, website development when immature (less than 200 registered companies) charge; Website Development mature (more than 200 registered companies), the initial price will be $ 100 per month, according to market conditions will not fall below the minimum $ 20 (small ads), the highest not expected to exceed $ 500 per month.

2, the main source of income for sales escrow payment card direct revenue. Website Development immature (more than 200 registered companies) services provided as a free, Web Development mature (more than 200 registered companies), each company's average service fee will not be less than 50 dollars per month.

三：The competitive advantage of the product or service

Major competitors for the Chinese-language newspaper, wide coverage has now occupied the entire Moscow Chinese market, mainly on the future development of the newspaper more fresh content driven advertising, advertising is a major business expansion in Moscow Chinese way, the newspaper printing costs and cost of sales are higher than the network.

For technical reasons, the newspaper can not provide a convenient supply and demand information online self, newspaper companies inconvenient for customers in a timely manner will release their products to the newspaper's Web site for the timely release.

Muz network services provided are: to facilitate online customers with timely communication, supply and demand information dissemination and gathering. In the pay period of service, customers can easily publish their products online, with online easy way to the emergence of supply and demand information, the site will occupy part of the supply and demand of advertising newspaper advertising market share, which is Muz network development provides a good space.

四：Industry or market

Supply and demand information network in Moscow's famous self-help websites almost none.

Muz site is supply and demand of the Moscow region's first self-help Chinese site, which make up the majority of Chinese investors in Moscow Russian master deficiencies.

五：Basic business model

Muz studio set up in the domestic site server maintenance by the members of the studio in Moscow. Website provides information includes: the Internet to find local characteristics in line with the information Moscow by Moscow, Russian media finished article. Then transferred to profit stage, using from zero from a way that will fully meet the profitability requirements.

六：Studio development plan (goals)

1) Recent Development Goal (1 year), and gradually increase visibility, within a year, will extend its influence to the whole Moscow Chinese, free service can achieve their goals.

2) long-term development goals (2-3 years), measures for the smooth conduct of fees, charges start from zero and gradually achieve profitability; For subsequent competitors compete effectively compete for capital for professional software development capabilities with an accumulated during the year popularity.

七：Planned use of funds

Staff costs start from the second half of the first year $ 100 $ 500 * 5 =

Transport costs in the first year $ 100 * 10 = 1000 $

The first year of internet access 50 * 10 = 500 $ $

First year of the advertising costs 50 $ * 10 = 500 $

$ 500 the first year of Dedicated Server

Total 3000 $

八：Competition and Risk

operating a variety of business , education agents and

Newspaper sales as the main source of income comes from its main competitive pressures the company's newspaper ads and website advertising , but its Web site technology is weak , on the site less competitive pressure generated , Muz Alibaba website will rely on similar but not the same service system overcome its pressure generated due to technical deficiencies .

九：Production and management

Start early, active pull some customers to join the site and take the initiative to help them publish their products free of charge to Muz website, accumulated pre-demand information, this part of the main supply and demand information obtained through other media, in the maintenance base, and with attentive service win the trust of their Website. To maintain the link between the company and the effort to get feedback, recording as many cases of successful trading, posted to the website to encourage other companies to join.

Ready to start charging; preparation phase, the level of support in accordance with each company, Delta card payment web services, and to ensure that existing registered companies allow access for some time, and can publish their information.

Start charging when facing new companies charge a small service fee will not exceed $ 50 per month. Then have registered for the better efficiency of the company, started by family service fee.

十：Service mode

Technically site is relatively mature, the process of updating the website for technical talent requires less maintenance on the website within the company has the talent can be improved in the pre-free maintenance. Website development stage, and each company will remain frequent and regular home telephone contacts and maintain good relations with these.

十一：Service and operate the facility

Website can be updated at any one computer can access the Internet to complete, a key part of the technical maintenance also just have a computer with Internet access company will be completed. Customers are also in use on their computers via the Internet to complete.

十二：Availability

As part of the network services industry does not need to produce the desired type of industry supply channels. For the technical side, the studio itself is involved in personnel Moscow State University Department of Computer Science students can independently complete the program maintenance, and some key part of the source code for developers to solve domestic outsourcing, you need a small amount of Flash ad production staff, the cheap domestic professionals through outsourcing solution.

十三：Key technical personnel

The studio itself is a founder and technical personnel, Chen planned and implemented major work sites, Liu Jie also have a website production experience, Mark familiar Website preparation of the code, the three will serve as key management, will also be in contact business fully play its role. There are some technical maintenance workshop led by domestic Ni Zhengdong do certain aspects of maintenance, including the source code of dressing. Content on the website, will hire part-time staff updates, a non-technical work, staff costs depending on income distribution, the total staff costs around 100 dollars each month.

十四：Market Analysis

Analysis of Chinese investors in Moscow market needs of user groups is self-employed commodities get more local buyers, mature after Muz can help meet this demand, the demand for the laws and regulations related to consulting, the company registered in Moscow , identity authentication, ticket purchase, as well as the guidance of Moscow life, etc., Muz Website advantage by virtue of the site to meet those needs.

User group for the Chinese investors in Moscow, a small part of Moscow students. As low operating costs, the Russian general consumption level is high, the low level of domestic consumption, the use of domestic production staff and network operating costs in Moscow localized network services operating Chinese demand, profitability becomes possible, and the profit margin is higher.

十五：Marketing and Sales

Service charges fees for the purchase of the studio way passwords printed recharge card or studio personnel door service fee approach. Recharge card printing, will be outsourced to Moscow phone card sales network, using its already mature sales network prepaid card sold will achieve long-term goals to charge high user groups, user groups independently buy cards enjoy the service.

After-sales service

Door service including large companies use someone to help guide, small and medium companies to achieve active telephone guidance, individual users to give some answers online, all customer information through the Website set up registration information database to obtain the client company, the initiative will bring customers to a customer service friendly enjoy the service experience.

十六：Research and Development

The generation of new services for the development of a new network service program, the old program to upgrade services and new program development, one needs an annual $ 200 per year. Future network service program will continue to improve, and now outsourced coding in the case of funds can hire specialized technical backbone for the studio, and outsource more domestic program design studio to complete the new program requirements.

Part of the network management program research tasks will guide the completion of the studio, the studio future earnings 30% will be used to support new service development.

十七：Enterprise content management

Senior management - information update section, business and service department, technical development and maintenance department, sales department.

Information update section: two contract workers hired to complete the number of updates, released after examination.

Business and Service Department: salesman turns provide on-site services and contact the business, demand for part-time workers 10 people, in accordance with the quantity of business to receive bonuses.

Technology Development and Maintenance Department: studio executives to work for both technical maintenance personnel.

Sales: the executives and outsourcing specialized marketing agency is completed.

十八：Directors and officers

Director Chen has veto power 22 years studying at the Moscow State University, Department of Computer Science has five years of experience in the production Website, participate in the planning Muz Business Network.

Liu Jie, director of veto 22 years studying at the Moscow State University Department of Computer Science has

Making personal website experience, the ability to modify the website code, participate in the planning Muz Business Network.

Mark Board veto 21 years studying at Moscow State University Philosophy

Department website production has basic knowledge, familiar with html language, common planning Muz Business Network.

十九：Salary system and R & D expenses

Remuneration system and R & D expenses (personnel, equipment, facilities, research, office expenses, etc.)

Founder of the studio executives who, within a year before the site is not income will not leave, do not receive remuneration. Outsourcing tasks estimated expenditure does not exceed $ 200 each, employing an average of 50 dollars per person per month, six months after the employees need to be flexible Flash authoring a person, information updating a person, salesman a person.

Research and development expenses (personnel, equipment, facilities, research, office expenses, etc.)

Server rental fee $ 500

Staff costs: six months after the first year, $ 100 per month

3 computers: each worth $ 1,000 (existing)

Office space: $ 350 per month (can not)

Transportation fee: $ 50 per month

Internet: USD 50 per month

Selling expenses (channels, marketing costs, etc.): $ 600 the first year, the second year of 2400 dollars

二十：Profit and investment proposals

the first year of negative profit $ -3,000

The second annual profit 7800-4800 = 3000

The third annual profit 21600-4800 = 16800

The fourth annual profit 36000-4800 = 31200

(Market development in accordance with the expectations envisaged development)

Funding gap: 3000 USD:

Invested $ 3,000, accounting for 10% stake out of the way for the sale of shares at any time.

Loans up to $ 3,000 loan 3 years, the return of 3600 dollars, no equity.

篇6：計劃書英文

精編資料

商業計劃書模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main

StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS...

商業計劃書

商業計劃書模板---英文版

BUSINESS PLAN TEMPLATE

BUSINESS PLAN

[My Company]

123 Main Street

Anytown, USA 10000

123-4567

1

[Your Name]

[DATE]

2

TABLE OF CONTENTS

Executive Summary .......................................................................................................................................... 1

Management ..................................................................................................................................................... 2

[Company] History ............................................................................................................................................. 5

[Product/Service] Description ............................................................................................................................ 7

Objectives.......................................................................................................................................................... 9

Competitors ..................................................................................................................................................... 10

Competitive Advantages ................................................................................................................................. 11

Innovation ........................................................................................................................................................ 13

Pricing ............................................................................................................................................................. 14

Specific Markets .............................................................................................................................................. 15

Growth Strategy .............................................................................................................................................. 16

Market Size and Share .................................................................................................................................... 17

Targeting New Markets ................................................................................................................................... 18

Location ........................................................................................................................................................... 19

Manufacturing Plan ......................................................................................................................................... 20

Research & Development ............................................................................................................................... 21

Historical Financial Data ................................................................................................................................. 22

Proforma Financial Data ................................................................................................................................. 23

Proforma Balance Sheet ................................................................................................................................. 26

Cost Control .................................................................................................................................................... 27

Effects of Loan or Investment ......................................................................................................................... 28

Attachments .................................................................................................................................................... 29

3

Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:

[Startup, growth] opportunities exist in [Product/Service].

The need for use of efficient distribution and financial methods in these overlooked markets.

[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.

Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:

1. Competitive pricing

2. Expand the markets

3. Increased advertising

4. Lower our unit costs,

5. Thereby achieving higher profits.

1. Sign contracts

2. Increased advertising 3. Increase office staff

To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is

being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].

Financial Goals Sales Net Income Earnings per

share

Year 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .14

1

Management

[Name] [Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.

Formulated advertising budgets & campaigns.

Pioneered new distribution channels. Established national sales force.

Established national repair & service centers.

Brought new and innovative products to the market.

Designed point-of-purchase materials.

[Education}

University of Boston

Boston, MA

B.A. - Computer Sciences

President

John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr.2

篇7：計劃書英文

二十一世紀是一個科學文化快速發展、國際交流不斷增強的時代，而英語作為國際通用的語言，其地位就愈加重要。為了使大學生們在學好中國語言文化的同時加強對外國語言文化的了解，在多方位的比較中加深對人類文化的理解，增強人文素養，提高綜合素質，濃厚校園文化氛圍，提升同學們學習英語的熱情和興趣，校學生會女生工作部和留學工作部特此策劃合辦英文征文大賽。

一·活動宗旨：

征文活動將本著為同學服務，為校園服務，為文學服務的宗旨。將我們的情感與才能通過我們自己的文筆展現在眾人面前，

二·活動主題：

1針對中西方文化的不同，談談你的看法

2針對神舟七號的升空，談談你的感想

三·活動目的：

展示英語才能，傳播青春時尚

四·活動內容：

本次征文活動，能夠豐富校園文化生活，營造校園英語學習氛圍，為校園原創作品提供一個展現的舞臺，讓我們的才能有一個揮灑的空間，讓一股清新的文學風彌漫在我們的菁菁校園。因此，本次活動現面向全校同學征集稿件，為同

學們提供一個表達自我，展現自我的舞臺。

五·活動安排：

1 活動宣傳：

由女工部與留學部擬定關于活動時間地點及參與方式的通知，交 由宣傳部制作宣傳海報，在全校范圍內張貼宣傳。

2 活動時間:

(1）稿件征集日期：10月21日至11月5日

（2）結果公布日期：11月10日

3 交稿地點：

校學生會女工部及留學部辦公室

4 活動形式：

本次活動將在全校舉辦，以保證我們參加本次大賽稿件的廣泛性。后請參賽選手按照規定的截稿日期將稿件交給女工部或留學部辦公室。

5 活動要求：

1本次活動本著公平公正的原則進行。

2投稿文章主題可從活動主題中任選一個，題材不限。

3投稿文章內容積極向上，必須為原創作品，不得抄襲、套改。

4稿件請注明作者的真實姓名及詳細的聯系方式。

六·獎項設置：

一等獎 3名 榮譽證書

二等獎 5名 榮譽證書

三等獎10名 榮譽證書

優秀獎20名 榮譽證書

七·評比方法：

1將所交稿件由兩部合作進行初審，審核的主要目的是參賽者所提交作品的真實性和可讀性。

2最后由學校教師統一評判，篩選出最終的優秀作品。

八·結果公布：

將以海報形式在全校范圍內公布獲獎名單及獲獎作品。

校學生會女工部

xx年10月19日

篇8：計劃書英文

Catering business plan

一、創業經營宗旨和理念One, entrepreneurship, purpose and philosophy 明月西餐廳的經營宗旨為：“著意求新，以客為尊”，經營理念為“極意營造幽雅、舒適、休閑之氣氛，融匯西方餐館美食”。Moon restaurant business purpose as: “deliberately Innovation, customer-oriented” business philosophy is “intended to create a very elegant, comfortable, leisure atmosphere, integrate Western restaurant cuisine.”

二、市場定位Second, market positioning

1. 選址方面：明月西餐廳位于學院的美食街內，與連串的快餐店連在一起，但都作為美食街唯一的西餐廳 . 與其它快餐店所不同的是有更好的就餐環境和更優質的服務。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.

2. 格調方面：明月西餐廳為溫馨浪漫的風格，為顧客提供優質的服務，給顧客貴族式的享受，力求營造一種幽雅、舒適、休閑的消費環境，引導消費者轉變消費觀念，向崇尚自然、追求健康方面轉變。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers

aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing

environment for consumption, and guide consumers to change consumer attitudes, to advocate Naturally, the pursuit of health changes.

3. 校園市場環境方面：校園經濟的市場有很廣的發展領域，消費者也是很單純的消費，相對外部市場競爭要小，個體經營單純，以小投資為主，服務于在校大學生。 3 campus market environment: Campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market competition to small, self-employed simply to small investment-based, service to the college students.服務于學生，應該提供最優質的服務，首先，要吸引學生的注意目光，讓他們能在最短的時間來光顧本店，所運用的營銷方法是多種途徑的；其次，是怎樣達到以下營銷效果Serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness

潛在客戶Potential customers

現實客戶Real customers

滿意客戶Satisfied customers

美譽度Reputation

所運用的營銷方法也是多種多樣的。By the use of marketing methods are varied.

4.SWTO 分析 4.SWTO analysis

學院現有一萬三千幾個師生，調查資料表明他們多消費用于飲食方面占了 54.7% ，正因如此，飲食也是在學校創業首選之路。Several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way

entrepreneurship in schools.消費對象比例圖如下：Object of consumption ratio is as follows:

同時在校院里經營西餐廳的 SWTO 分析圖如下：While in the school yard run restaurant in SWTO analysis is as follows:

S ：美食街附近是男生宿舍最聚中的地方，偶爾去美食街的人占了全師生S: Food Street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student

W ：大多數學生都習慣了到快餐和學校所設的飯堂就餐，對于西餐廳來說不那么的習慣，但資料表明對西餐廳有興趣嘗試的占了W: most students are accustomed to fast food and school canteen dining set, it is not so for the restaurant

habit, but the data show that the western restaurant are interested in trying to account for

O ：現時有 40.2% 師生覺得現在學校最缺的服務是就餐環境，而適合明月西餐廳設計是幽雅、舒適、休閑的消費環境，這可表明了，明月西餐廳開業后會有更受歡迎的可能性。O: At present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, comfortable and relaxing environment for consumption, which may indicate that the moon, the West will be more popular after the restaurant opened possibilities.

T ：美食街有眾多快餐店和學校內有五間飯堂T: Food Street, there are many fast food restaurants and school canteens within five

三．III.管理理念Management philosophy

1. 尊重餐飲業人員的獨立人格1.Respect catering staff independent

personality

2 互相監督：管理層監督員工的工作，同時員工也可以向上級提出自己的意見或見解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion

3 營造集體氛圍：既要上下屬感受到西餐廳紀律的嚴明，也要關懷員工，讓員工感受到來自集體的溫暖，有利于加強凝聚力，提高工作積極性 3 to create a

collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation

4. 公平對待，一視同仁，各盡所能，發揮才干 4 treated fairly, equally, whatever, ability to play

四．Four.產品介紹Products

以西式扒類為主，結合快餐、中西燉湯、中西式局飯、皇牌主食套餐，小食天地、美顏甜品、水吧飲料等來滿足消費者的需求：Western-style steak, combined with fast food, Chinese and Western stew, rice and Western Bureau, Ace staple food packages, snacks world, beauty dessert, bar drinks, etc. to meet consumer needs:

1. 推出皇牌主食套餐，經濟實惠，例如：泰汁雞扒印尼炒飯套餐、青咖喱豬頸肉扒伴意粉套餐、鰻魚泰汁雞扒局飯套餐等，各套餐還配有（粟米忌廉湯、油菜、熱奶茶或凍檸樂），最適合校園情侶品味。 1 Release Ace staple packages, affordable, such as: Thai Sauce Chicken Indonesian fried rice packages, Green Curry Grilled pork neck with Spaghetti packages, eel sauce Thai Chicken Rice Set bureau, etc. Each package comes with (corn bogey Lian Tang, rape, hot tea or iced lemon music), the most suitable campus couple taste.

篇9：計劃書英文

In order to make the food and beverage business more successful, develop a detailed food and beverage business plan is very necessary. How to develop the catering business plan according to the actual situation? Here is a Japanese Hand-Pulled Noodle shop business plan, for reference.

The restaurant name: Hand-Pulled Noodle Master house

Location: Keelung city love three road near the McDonald's

Business philosophy: mainly to Japanese cuisine, to allow customers to enjoy the delicious Japanese Hand-Pulled Noodle, giving customers a comfortable dining environment, and there is little Keelung Hand-Pulled Noodle shop, if the customer would have been good soup home.

Subject and object: in the vicinity of the office workers and students.

Once customers: Keelung temple tourists.

Main competition: Keelung Temple of the mouth of the food stalls and near the restaurant.

Competition: near the fast food industry and 7-11.

Market analysis:

The 1 is near the temple snacks and fast food restaurants, we have to respond to M type society, so to civilian price to attract consumers to meet the various consumer groups.

2 in the vicinity of 50 meters there is a parking lot, very convenient, to solve the problem of consumer parking.

3 although Japanese cuisine in general are quite expensive, we will try to launch packages, complimentary drinks and dishes, the price would be around 150~200.

Expenditure and net profit:

Shop cost: NT $12 million (the same below)

One month store rent: 100 thousand

Table number: 18 tables (sitting over 72 people) a person spending to 200 yuan, 2 times a day, one day turnover: 28800 yuan, a total turnover of 864000 yuan

Employee salary:

Field salary: 19000 yuan (a month), the number of 5, 95000 yuan a month

The 24000 yuan (a month), the number of 3, 7 yuan a month

The work hour: 100 yuan, the number of 2, 8 hours a day only on holiday, 8 days a month to 12800 yuan

Total amount: 179800 yuan

Water and electricity gas:

Electricity bill: 80000 yuan a month 40000 yuan

Gas: VAT 800 yuan once called 4 barrels, 3 times per month, 9600 yuan a month

Total amount: 49600 yuan

Food ingredients:

Face: 2500 yuan a day, 75000 yuan a month

Dish money: 20xx yuan a day, 60000 yuan a month

Meat: 5500 yuan (two days), a month 82500 yuan

Miscellaneous: 1000 yuan (one day), 30000 yuan a month

Seafood: 3500 (one day), 105000 yuan a month

Total amount: 352500 yuan

Drinks:

Lemon 80 kg 15 yuan, 1 kg per month, 1200 yuan a month

Black tea a bag of 120 yuan, 30 bags per month, 3600 yuan a month

Milk 1 bottles 125, 15 bottles per month, 1875 yuan a month

Total amount: 6675 yuan

Net profit: Day: 15656 yuan: Zhou: 109592 yuan: month: 438368 yuan: year: 5260416 yuan

According to the current estimate of about two and a half can be returned to

篇10：計劃書英文

英語商業計劃書（Business Plan）

第一講：概述

第二講：現狀分析

第三講：目標確定

第四講：組織結構

第五講：產品分析

第六講：市場分析

第七講：市場策略

第八講：生產分析

第九講：財務分析

第十講：附件

第一講：概述(executive summary)

概述是整個商業計劃的第一部分，相當于整個商業計劃的濃縮，使整個商業計劃的精華所在。一般將概述放在最后書寫，頁數應控制在2頁以內。

概述應包括的基本內容有：

企業的宗旨，例如：

In 20xx, ABC Corporation was created to...

Now, ABC Corporation is at a point where…

背景介紹，例如：

For many years people have…

The condition of the industry today is such that…

產品或服務及市場競爭情況，例如：

We have just completed the development of S30 – a novel

and proprietary construction tool

Compared to competitive products, our s30 can…

企業目標，例如：

Our objective, at this time, is to propel the company into a

prominent market position. We feel that within 5 years ABC

Corporation will be in a suitable condition for further

expansion, an initial public offering or profitable acquisition.

To accomplish this goal we…

管理團隊和管理組織，例如

Our management team consists of 5 men and women

Whose backgrounds consist of 10 years of marketing with…

市場策略，例如：

The fundamental thrust of our marketing strategy

consists of…

財務狀況和計劃，例如：

In 5 years we will have… and our investors will be

able to…

結論，例如：

ABC Corporation enjoys an established track-record of

excellent support for our customers. Their expressions of

satisfaction and encouragement are numerous, and we

intend to continue our advances in the…

第二講：現狀分析(present situation)

這部分盡可能簡明扼要而又全面地介紹公司的情況，以及公司所在行業的信息。

市場環境，例如：

The marketplace has been stagnant for 2 years. We are

poised now to…

產品或服務，例如：

The present stage of S30 is in the design stage.

產品生命周期，例如：

Our current product line is…

價格和利潤，例如：

Current prices are… and profits are…

客戶，例如：

Current customers are using our… for…

銷售渠道，例如：

We have service centers, retailers, manufacturer’s

representatives…

管理團隊情況，例如：

Most of our management is in place, however, we require a

production manager to complete our team.

財務狀況，例如：

Current cash available is….

第三講：目標確定(objectives)

企業目標是企業使命和指導方針的具體化和數量化，它反應企業在一定時期內經營活動的方向和所要達到的水平。企業目標的實現時間較長，一般為三到五年或者更長時間。好的企業目標具有總體性、與外部環境聯系密切、有很大的激勵作用、切實可行等特點。

企業的基本目標，例如：

The primary objectives of our organization are to:

A

B

C

投資收益率(ROI)，例如：

Based on a XXX% market share for our XXX product by

20xx, we estimate our return on investment to be XXX%.

財務目標，例如：

Last Year This Year Next Year

Sales

$ Volume

Unit Volume

% Increase/Decrease

Share of Market

Gross Profit

Manufacturing

Fully Burdened

Marketing Expenses

Advertising

Sales Promotion

Trade Allowances

Other

欲計將來增長、改進的目標，例如：

Other objectives we have set for ourselves include XXX.

We expect to replace (competitive/existing products or

services) by XXX% by 20xx.

We plan to add XXX (retailers, distributors, service centers)

per month/year and we will have a total of XXX (retailers,

distributors) by 20xx.

第四講：組織結構(management)

投資者考察企業時，管理是最為重要的因素。沒有一支優秀的管理團隊和有效的組織模式，科技成果不可能和資本很好結合創造現實的生產力。一般需要介紹的管理人員有：總裁、常務副總裁、人事部總監、營銷副總裁、財務副總裁、生產部總監。對每一位關鍵人員用文章一個段落的篇幅進行描述就可以。介紹組織結構時要注意以下問題：

1．主要管理人員和專業人員的發展路徑是怎樣的？他們具有哪些技能？

2．公司未來的組織機構是怎樣的？

3．誰將成為部門領導者？

4．在哪些領域的`管理應該加強？

5．報酬機制如何？

團隊結構介紹，例如：

Of the XXX people who make up the development staff,

there are XXX founders who hold the following positions:

XXX, President

XXX, Vice President of Finance

XXX, Vice President of Marketing

XXX, Vice President of Sales

XXX, Vice President of Engineering

XXX, Vice President of Research

XXX, Vice President of Operations

XXX, Director of Marketing

XXX, Manager XXX Development

XXX, Corporate Attorney

管理人員描述，例如：

XXX, President

XXX Degree, University of XXX

XXX’s professional experience includes many different

areas in the XXX industry.

人力資源需求，例如：

(Company) development team recognizes that additional

staff is required to properly support marketing, sales,

research, and support functions.

第五講：產品分析(the product/service)

產品介紹應包括以下內容：

1．產品名稱

2．性能及特性

3．產品所處的生命周期

4．產品的市場競爭力

5．產品的研究和開發過程

6．發展新產品的計劃和成本分析

7．產品的市場前景預測

8．產品的品牌和專利

此外，還要從顧客和投資者角度出發回答下面的問題：

1．顧客希望企業的產品能解決什么問題，顧客能從企業的產品中獲得什么好處？

2．企業的產品與競爭對手的產品相比有哪些優缺點，顧客為什么會選擇本企業的產品？

3．為什么用戶會大批量地購買企業的產品？

4．本公司能提供哪些購買便利？

5．企業為自己的產品采取了何種保護措施，企業擁有哪些專利、許可證，或與已申請專利的廠

家達成了哪些協議？

6．為什么企業的產品定價使企業產生足夠的利潤？

介紹產品，例如：

This capability for XXX is a unique feature enjoyed by

(Company) and our customers.

專利保護，例如：

Our product(s) is protected under the following:

產品價格優勢，例如：

Regarding cost savings (product/service) will save our

customers money in terms of XXX.

產品測試，例如：

Completed tests have shown that XXX (results).

產品特性描述，例如：

XXX is another powerful feature. This includes XXX.

XXX saves a tremendous amount of time when XXX.

第六講：市場分析(market analysis)

這部分內容包括行業分析、市場分析和競爭分析。行業分析包括企業所在行業概述、對行業發展方向的預測、對驅動因素的分析。市場分析的核心內容是在市場細分的基礎上確定目標市場。要讓投資者了解市場的規模有足夠大的贏利空間和發展空間；知道市場有良好的發展前景，即所確定的目標市場在未來將會長生不衰。競爭分析中要對全部競爭產品及競爭廠家作出描述與分析。尤其要分析這些競爭對手所占有的市場份額、年銷量與銷售收入，以及他們的財務實力。此外還要對自己產品所具有的優勢作分析，對未來市場變化趨勢作預測。

介紹目標顧客購買的原因，例如：

It is easy to understand why the principal buying motives

are XXX because XXX.

篇11：計劃書英文

In applying for a student visa and in the process, often will be asked to write a study plan ( study plan ), many foreign friends often not clear study plan and personal statement ( personal statement ) difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.

Generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the. To apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.

Europe and the United States, especially immigrants from countries, such as Australia, New Zealand, Canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background, choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.

In general, the learning plan needs to include the following contents:

1si-mp-le descriptions of their learning experience, professional background and working experience;

2 descriptions of their further study motives and why to choose the country, the University and the professional;

3 detailed study schedule;

4 introduction of foreign funds required and sources;

5for future occupation goal elaboration, returned to reason.

Study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic, the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicant's other material contradiction. On the study plan in document writing, can and other sites to get help.

As a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words, and a preferably only one paragraph, paragraph before adding titles, such as My Choice of University of Toronto in Canada, My career objective, in order to the embassy staff to you a content of the central idea of stick out a mile. Your pa-pe-r should be very legible, cannot let the embassy staff from your text“ mining” you“ potential” content.

Study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned. Although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency. Reasons for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as a businemanager to obtain New Zealand master's of BusineAdministration program admission, then clarifies his occupation goal is to return to China to become a Multi-National Corporation of high level managers, and he in China for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason. Of particular note is, study plan concerning the reasons for returning to the place of facts, not arbitrarily invent, at work, in this pa-pe-r the authors encountered by customers due to。

篇12：計劃書英文

I am a student, graduated from BaoYang middle school, Nanning, GuangXi autonomous region, in 20xx. I am still studying in high school now, because I was not eolled by the ideal university last year. Recently, I have a dream to study abroad. Then I search online and find that it is more convenient and suitable for me to go to New Zealand for study.

First, New Zealand is a multicultural country, which has the most advanced education in the world. Second, the tuition is lower than other countries’, which I think is more reasonable for me. Finally, the climate of New Zealand is similar with the climate of the South of China. Considering above reasons, I told my parents my plan on going to New Zealand for study, and my parent agreed with me.

As a girl, I like preschool education since I was young. Nowadays, Chinese parents, who want their children to get better education, pay more attention to preschool education. If I study specialized curriculums on preschool education, I will go back China and work hard on preschool education after leaving college.

My plan is as follows: first, I plan to study English in language institute for about a half year in New Zealand. Then, I will study specialized curriculums on preschool education.

I believe I have the ability of study abroad, because I have finished all high school curriculums. Besides, my parents both have job and have rich income, so they will support me to finish my study. After finishing my study, I will return to my homeland and work on preschool education, so as to realize my life value.

我是江蘇省南京市XX中學20xx年高中畢業生，由于未被理想大學錄取，我一直在XX中學復讀。自20xx年起，我受同學的影響，產生了出國留學的念頭，于是我通過上網了解到去新西蘭留學有比較多的優勢。

首先，新西蘭是一個多元文化的國家，具有世界先進的教學水平；第二，留學費用比其他國家較低、較合理；第三，氣候也與我國南方差不多。因此，我向父母提出擬到新西蘭留學的愿望，得到了父母的支持。

因為我是女孩子，從小就喜歡幼兒教育。且現代中國的家長對小孩的教育要求比較高，我如果能到新西蘭學習幼兒教育專業課程，學成回國后一定能在幼兒教育事業上有作為。所以，我決心到新西蘭留學，打算先用半年的時間到語言學院專修英語，過好語言關，再進行幼兒教育專業課程學習。

我相信我已經過三年高中課程的學習，又經過一年的復讀，在學習能力和知識水平上有了一定的基礎。同時我父母都有固定的工作和較豐厚的收入，在留學經費上也會得到父母的全力支持。因此，我一定能較好地完成留學課程。學成回國后，我一定能實現我從事幼兒教育的愿望，并能在幼兒教育事業上實現我的人生價值。

以上商業模式計劃書英文的內容，由麥加探索網-搜集整理分享。